Marketing Minute

News & Strategy Tips for Your Business

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Navigating the Future of SEO with AI: A Simple Guide for Small Business Owners

As a small business owner, you’ve likely heard a lot about SEO (Search Engine Optimization) and the importance of keywords to get your website to the top of search engine results. That was the golden strategy for great results…until now! With Artificial Intelligence (AI) becoming a big player in how we search for and consume information, there’s a big shift on the horizon. This change has been accelerating over the past few months, especially as big names like Google and

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The ChatGPT Shake-Ups: A Wake-Up Call for Relying on Rented Digital Real Estate

This week, the digital world buzzed with dramatic shifts around ChatGPT leadership and X/twitter CEO Elon Musk’s public rant against advertisers–all but declaring the impending failure of the platform. These headlines read more like the recap of Desperate Housewives than news of major digital giant corporations. Yet, it’s a classic tale of technological evolution and its ripple effects. It’s also a stark reminder of the volatility of digital platforms and tools we often take for granted. Watching digital giants stumble,

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Reimagining Marketing: How To Build A Connection Cultivation Strategy

Does the idea of marketing your business drum up images of a creepy guy with a trench coat full of watches or the words “BUY BUY BUY” flashing across your computer screen on some banner ad that pops across an article you are trying to read? The thing I hear most from business owners when we first start talking about creating a marketing strategy is how much they hate the idea of pushing themselves on people. They think of marketing

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5 Signs You Are Using a Spaghetti Marketing Strategy & How to Stop!

Are you a business owner who follows the “let’s see what sticks” approach to marketing? Spaghetti tactics may be stunting the growth of your business if you are constantly jumping from one tactic to another, blindly trying every new trend suggested by the latest influencer or on a mere whim. While there’s nothing wrong with experimenting and incorporating new tactics into your overall strategy, it’s crucial to consider how they integrate with the rest of your marketing efforts.  Here are

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Lemon8: What it is, who it’s for and why you should proceed with caution before adding it to your marketing strategy.

A new social app on the scene?! Thanks to my awesome biz strategist, Kathleen, for getting me out from under the rock. Ahhh! Jumping on for some quality time with the new kid on the block, Lemon8, I honestly wasn’t expecting much. There have been a few promising social apps popping up and fading quickly but I think this might have potential.  If you remember the early 2000 blogger scene, this app seems to bring that back in an exciting

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5 Tips for Marketing Your Small Business for Free

5 Tips for Marketing Your Small Business… for Free! Small companies that are just starting out may have tight budgets for marketing. It is wise to set aside some budget to promote the business, especially toward tactics that offers a high return and brings in more business. The best digital marketing planning includes using some free ways to get your brand out there (though it will cost you a little time).  Here are 5 Free Ways to Improve Your Marketing on

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